Quality Control for Premium Beverage
The global premium beverage manufacturing and packaging industry demands excellent product quality every time in order to ensure brand name integrity. According to Wine Marketing Consultants, Tincknell & Tincknell, “A brand is an idea, and if perceptions by anyone interacting with the product are negative the strength of the brand will suffer and brand equity will be lost.”
Premium beverages are packaged and sold when manufactured to the highest quality standard; therefore the manufacturer’s time, resources, and profits should not be wasted on defective packaging. Premium beverage manufacturer’s demand high margins, but if the product cannot reach the consumer due to product rework, retailer returns, or product recalls, costs will increase and margins will then be lost.
A vision inspection program can be a valuable tool for premium beverage manufacturers to protect their brand image and their bottom line.