 | One of the biggest challenges in the Fresh Department is controlling and managing food waste and shrink. Discuss key questions centered around reducing waste, tracking/identification, and how fresh department employees can help prevent loss. Learn about packaging innovations for fresh foods, how packaging effects perception of freshness, shrink factors across the supply chain, and opportunities to reduce shrink. Bruce Axtman is president of Nielsen Perishables Group, a strategic consulting firm that was recently acquired by Nielsen. Bruce has more than 20 years experience in the strategic consulting business, and specializes in guiding fresh food clients in the move toward a consumer-driven marketing model. Bruce works with the top supermarket retailers in the country as well as the leading perishables food suppliers and is often asked to share his integrated go-to-market approach at industry events. Bruce holds a bachelor's degree in business from the University of Washington and lives in Chicago. |